Going along with these instructions and typing junk every time we instruct you to type content would be easy. Instead, let’s stop for a minute. Think about what you want on your page. We are finally at the point where what you type will appear in your browser window.

What did you entitle your page, using the previous TITLE element? Is this really what you want to call your page? If not, go back and change it.

To add a title to your page, we use the heading elements. In the HTML 4 Way, all we do is tell the browser this is a heading, along with the importance of this heading (number 1 being the most important and number 6 being the least important). As far as presentation goes, we can either let the browser have its way with our headings or we can use style sheets to define the presentation.

The heading elements are H1, H2, H3, H4, H5, and H6. Don’t try to make them look the way you want your page to look just assign them to headings in order of importance. If you have been in the habit of adding an align attribute, you want to stop doing that. W3C deprecates the use of align as an attribute of heading elements (that’s why style sheets are used).

Figure: Shows how you may use elements H1, H2, and H3 to indicate varying degrees of importance in your page. This is also a good time to check your own HTML. If the following markup doesn’t match your own, you’ll want to review your own and see what you missed. Of course, the content won’t match.

<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.0 Strict//EN”
“http://www.w3.org/TR/html40/Strict.dtd”>
<HTML>
<HEAD>
<TITLE>Over the Web Announces Stay In Touch for List, Email,
and Relationship Management</TITLE>
<META name=”author” content=”Alexis D. Gutzman”>
<META name=”keywords” content=”list management, relationship
management, email, mailing lists, turn-key”>
</HEAD>
<BODY>
<h1>Just do it</h1>
<h2>List, Email, and Relationship Management</h2>
<h3>Brought to you by the fine folks at Over the Web, Inc.</h3>
<P>Would you like to have a more effective and effortless way to solicit your potential customer base on the Web?</P>
<P><I>Over The Web Just do it &reg;</I> List, Email, and Relationship Management allows you to add a page to your web site where your customers can sign in. You can then send mail to them based on the interests they indicate. The system is entirely configurable by you. You can change the background
color, add your logo to the top of your page, and customize the interests your customers indicate.</P>
<P>The nicest thing of all about <I>Just do it</I> is that it is a “turn-key” system. There is no programming involved by you or your Information Systems department. Your Web Master
will love it.</P>
</BODY>
</HTML>